Karla Jacobs

Karla Jacobs

Choose me. I deliver.

A former ad agency creative director, I just finished a 4-year Content Director contract with a global financial firm. Looking for freelance writing assignments of all kinds. See jacobscreative.com.

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JacobsCreative Digital Marketing Agency

My website, complete with more samples, blog, contact info, and other fascinating content.

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Article in Squeegee Magazine on sailboat crewing

If you're invited to crew on a sailboat, you'll want to read this first. See pages 10 & 11.

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Snow-cat Excursion up Snæfellsjökul

Ever wanted to see the world from the top a glacier? Climb Snæfellsjökull Glacier, Iceland in a rattling tractor. Not for the faint of heart.

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Graffiti art in Reykjavik, Iceland

Don't know much about graffiti, but I know what I like. Photo essay about interesting graffiti art in a very creative city.

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Sailing the BajaHaha, San Diego to Cabo

Five times I've made this trip, and each time was intensely fun with sprinklings of personal drama, sunburn, drinking, and a touch, now and then, of danger.

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Transparency Landing Page on ITG.com

As an independent brokerage that doesn't do proprietary trading, ITG prides itself on sharing essential trading data with clients. This page tells the story.

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Hedge Fund Landing Page on ITG.com

I've been working with ITG for more than three years as a copywriter. Originally contracted to rewrite all their collateral after a major rebranding, I've continued to serve as senior copywriter on new initiatives.

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Branding Guidelines

NetApp hired Eleven Agency to create a library of new imagery and write a brand guideline document for their staff to use when creating marketing materials. I was chosen to write the guide, which taught me volumes about how to think about every detail of branding.

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estorm international

I wrote this website for e-storm (except for blog entries). Contact me for more examples of website and marketing writing.

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Direct response

Announcement of e-storm International's new branding.

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Common Core State Standards Infographic

Infographic for CTB/McGraw-Hill on the new Common Core State Standards program. Writer: Karla Jacobs, Designer: Kit Artig, Illustrator: Nick Shoen

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Close Encounters with Elves

In Iceland, pretty much everyone believes in and respects the property rights of elves.

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Hello Bora Bora. Goodbye Boss.

5 steps to living the traveling life.

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5 Strange and Wonderful Things about Iceland

Because it's a remote island, Icelanders make up their own rules. Some of them seem strange to outsiders, but all of them work out fine for the locals. Know before you go.

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Good Crew vs Bad Crew: Which are you?

Be the type of sailing crew who's always welcome.