A former ad agency creative director, I just finished a 4-year Content Director contract with a global financial firm. Looking for freelance writing assignments of all kinds. See jacobscreative.com.
JacobsCreative Digital Marketing Agency
My website, complete with more samples, blog, contact info, and other fascinating content.
Article in Squeegee Magazine on sailboat crewing
If you're invited to crew on a sailboat, you'll want to read this first. See pages 10 & 11.
Snow-cat Excursion up Snæfellsjökul
Ever wanted to see the world from the top a glacier? Climb Snæfellsjökull Glacier, Iceland in a rattling tractor. Not for the faint of heart.
Graffiti art in Reykjavik, Iceland
Don't know much about graffiti, but I know what I like. Photo essay about interesting graffiti art in a very creative city.
Sailing the BajaHaha, San Diego to Cabo
Five times I've made this trip, and each time was intensely fun with sprinklings of personal drama, sunburn, drinking, and a touch, now and then, of danger.
Transparency Landing Page on ITG.com
As an independent brokerage that doesn't do proprietary trading, ITG prides itself on sharing essential trading data with clients. This page tells the story.
Hedge Fund Landing Page on ITG.com
I've been working with ITG for more than three years as a copywriter. Originally contracted to rewrite all their collateral after a major rebranding, I've continued to serve as senior copywriter on new initiatives.
Branding Guidelines
NetApp hired Eleven Agency to create a library of new imagery and write a brand guideline document for their staff to use when creating marketing materials. I was chosen to write the guide, which taught me volumes about how to think about every detail of branding.
estorm international
I wrote this website for e-storm (except for blog entries). Contact me for more examples of website and marketing writing.
Common Core State Standards Infographic
Infographic for CTB/McGraw-Hill on the new Common Core State Standards program. Writer: Karla Jacobs, Designer: Kit Artig, Illustrator: Nick Shoen
Close Encounters with Elves
In Iceland, pretty much everyone believes in and respects the property rights of elves.
5 Strange and Wonderful Things about Iceland
Because it's a remote island, Icelanders make up their own rules. Some of them seem strange to outsiders, but all of them work out fine for the locals. Know before you go.